If your company has a story, especially a compelling story, make it known to your applicants and find out how they can connect with it.

It's not unusual for people to get bored "on the job" but I think it would be a good idea to find out how bored your candidate gets and how they deal with it.

Many of us have interviewed the person who wanted us to feel sorry for them. They wanted to use this line of sympathy as a reason to be hired.